STRESS AND MARKETING STRESS MANAGEMENT: DR. SHRINIWAS KASHALIKAR

Stress is universal!

With increasing awareness or rather anxiety (due to inadequate and inappropriate understanding) about of stress; the offers, schemes, advertisements, marketing and demand for; the stress management, stress relaxation and stress relief; have grown exponentially.

This phenomenon is neither condemnable nor abnormal. This is a natural and insecure transaction between; the sufferers of two types! Those who suffer from stress; and want to “buy stress management”; and those who suffer from stress; and want to “sell stress management”!

Naturally; this transaction has complicated and multiplied stress; rather than helping us in managing it!

The Stress Management workshops, lectures, counseling and other exotic stress buster products such as drinks and drugs; and the facilities/amenities such as spas and other equipments and accessories are sold quickly and extensively!

This is partly because of their “easy to purchase and practice” nature and their “false” or “true” but concrete personal benefits, though they are temporary and/or counterproductive.
They fail miserably in managing the stress from its roots; and effectively.

The rather “Non-glamorous” “Non-tempting” and “Uphill” transition from pettiness to profundity is unsaleable and unbuyable! The Truth need not be and can not be marketed; it manifests universally through NAMASMARAN itself and the resulting SUPER-TRANSACTIONS! The corollary also is true that whatever is vehemently hyped, marketed and sold is not Truth; and not Total Stress Management!